Jessica Rovniak is a seasoned professional with a decade of experience in social, digital, and creative brand marketing.

As a Director on the Peacock Social Team, she's served as a social leader on the marketing team across a variety of initiatives, campaigns, and restructures while partnering across Marketing, Editorial, Operations, PR, TR, Events/Activations, Product, Legal, Data Sciences, and more. She built and now oversees an in-house Social Content Studio of creators, producers, editors, designers, and agency partners. Previously, Jessica served as Director of Social Video at Peacock, overseeing YouTube and TikTok channels, leading strategy, programming, and publishing. Her career is marked by a commitment to creating resonant content and adapting to the ever-changing social media landscape.

Jessica has contributed to companies like Billboard, The Hollywood Reporter, and The Points Guy. She holds a Bachelor of Science in Communication, majoring in Video Production, from Ohio University.

Throughout her career, Jessica has had a knack for stepping into new industries—spanning music, travel, finance, and streaming entertainment—and bringing a fresh perspective that drives impact. Roles that never existed before tend to find her, and she’s gotten especially good at turning “brand-new to the organization” into “essential to the organization.”

Her accolades include a Clio Entertainment Silver Award for Reimagined Horror Parody Trailers and Webby Award recognition for her innovative work. Her team was honored at The Webby Awards for Social Entertainment, including recognition for the 2024 Olympics TikTok Commentator Challenge and "Love Language" partnership with Duolingo. She also pioneered full-episode sampling on TikTok, earning industry attention.

Jessica is known for her positivity, art-meets-science approach, and dedication to excellence, making her a standout leader in social/digital strategy, creative and production.